Professional Narrative
When you know where you’re headed—but your professional story has not caught up.
You may already know the kinds of opportunities you want next. The challenge is making sure your positioning, résumé, LinkedIn presence, and spoken narrative tell the same coherent story.
This is focused work for closing that gap.
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The gap
Your direction may be clear while your professional materials are still describing an earlier version of your work.
Where you’re going
You have a developed sense of where you want to go next. The roles, opportunities, or next-level work you want to pursue are becoming clear.
Clearer direction
Future-facing ambition
A sense of what should come next
What your story still says
Your professional story may still reflect an earlier chapter of your work. Your résumé, LinkedIn presence, and spoken narrative have not yet caught up with the direction you want to pursue.
Past-first positioning
Disconnected materials
A narrative that has not caught up
A strong fit when
You are not trying to determine who you are professionally from scratch.
You have substantial experience and a reasonably developed sense of where you want to go next.
You need sharper positioning and stronger language across your materials.
You want your résumé, LinkedIn presence, and spoken story to reinforce one another.
You want to communicate your value more clearly without manufacturing a new persona.
Still determining what comes next?
If the deeper question is what your next chapter should be built around—not simply how to articulate it—start there instead.
One coherent story
Your professional narrative needs to hold together in more than one place.
The aim is not five separate pieces of messaging. It is one credible story expressed consistently across the contexts where other people need to understand you.
The standard
What becomes easier
Good positioning reduces friction everywhere else.
Explain your value more clearly.
Tailor applications without rebuilding your entire story each time.
Show the connection between your past experience and future opportunity.
Present a more consistent professional identity across contexts.
Pursue opportunities with more confidence in the materials supporting you.
The engagement
Focused work, built around the story you need to tell next.
Focused one-on-one work
A concentrated engagement rather than an open-ended coaching process.
Review + refinement
We work with the materials and language you already have, strengthening what deserves to stay and revising what no longer serves you.
Positioning + narrative development
We establish the core story first so the materials that follow have something coherent to express.
Future-facing materials
Résumé and LinkedIn language are designed to support your next chapter, not merely record your last one.
Practical spoken language
Interview and networking language helps the story hold together when you are speaking, not only when someone is reading.
An invitation
Know where you’re going? Let’s make sure your story can get you there.
We’ll begin with a short conversation to make sure this is the right level of work for the question you are trying to solve.
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Kate Potterfield
Professional Narrative